Launch story · April 2026

Molly’s Courtyard

A 100+ creator campaign across pre-launch, launch day and post-launch — and walk-ins well after the launch period ended.

100+Influencers collaborated
600+Guests at launch
3 phasesPre-launch, launch day, post-launch

The launch

What happened

A 100+ influencer campaign spanning pre-launch buzz, launch-day coverage and post-launch content. The launch welcomed 600+ guests, and creator videos gained strong viral momentum across social — driving sustained footfall and walk-ins well after the launch period ended.

It is the Sustain phase of our playbook at work: the content kept running after the opening, and so did the footfall.

Read the Bengaluru Launch Playbook — the method behind every launch on this site, week by week.

The playbook

How we ran it

Every launch we run follows the same four-phase playbook. The phases below are the method; where this launch's published results speak to a phase, they are noted under it.

  1. Pre-launch FOMO

    Teasers, whisper campaigns and a hyperlocal target-audience blitz — the city hears about you before day one.

    At Molly’s Courtyard: Pre-launch buzz, as the first of three phases.

  2. Influencer wave

    Curated creators, from neighbourhood micro voices to city-wide names, arriving in a sequence built to keep the feed full rather than spike once.

    At Molly’s Courtyard: A 100+ influencer campaign.

  3. Launch night

    The room full, the content rolling, and the queue outside doing the marketing that no post can buy.

    At Molly’s Courtyard: Launch-day coverage, and 600+ guests through the door.

  4. Sustain

    Week two is where most launches die. We keep the creators, the PR and the content running until the habit sticks.

    At Molly’s Courtyard: Post-launch content, with sustained footfall and walk-ins well after the launch period ended.

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