Launch story · July 2024

The Bier Library

Sarjapur, Bengaluru. 1.5 acres, and one of India's biggest and most talked-about brewery debuts.

1.5Acres of brewery
1,500+Influencers engaged
3,000+Guests at launch

The launch

What happened

At 1.5 acres, this wasn't just a brewery — it was a beer kingdom. With 1,500+ influencers and 3,000+ people on launch night we turned the taps on one of India's biggest and most talked-about brewery debuts. Still unmatched. Still buzzing.

Our launches range from 75 hyperlocal voices to 1,500 — the size of the wave fits the venue. The Bier Library is the far end of that range.

Read the Bengaluru Launch Playbook — the method behind every launch on this site, week by week.

The playbook

How we ran it

Every launch we run follows the same four-phase playbook. The phases below are the method; where this launch's published results speak to a phase, they are noted under it.

  1. Pre-launch FOMO

    Teasers, whisper campaigns and a hyperlocal target-audience blitz — the city hears about you before day one.

  2. Influencer wave

    Curated creators, from neighbourhood micro voices to city-wide names, arriving in a sequence built to keep the feed full rather than spike once.

  3. Launch night

    The room full, the content rolling, and the queue outside doing the marketing that no post can buy.

    At The Bier Library: 1,500+ influencers and 3,000+ guests on launch night.

  4. Sustain

    Week two is where most launches die. We keep the creators, the PR and the content running until the habit sticks.

Bengaluru's F&B launch guru

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Tell us the venue and the date, and we'll come back with a costed launch plan. The launch starts four to six weeks before the doors open.

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