About us · est. 2013

Bengaluru's F&B launch guru

The story, the people and the services behind the openings the city queued for.

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Our story

Bengaluru‑born.
Built on buzz.

GV Mediatech is a Bengaluru-based influencer marketing and PR agency founded by travel blogger and social media maverick Nivedith Gajapathy — known for his content innovation and on-ground strategy finesse, and counted among India's top-10 travel influencers — supported by fellow travel blogger Hrish Thota's sharp execution.

We blend creative storytelling with data-driven strategy, connecting brands with the right creators so every campaign feels earned rather than bought.

2008

Before there was a word for it

Nivedith starts out in digital media — the years that later become MacroTraveller, and the instinct for what makes people stop scrolling.

2013

GV Mediatech is founded

Making noise before influencer marketing was an industry — which is why we can call ourselves India's oldest influencer marketing firm.

July 2024

A beer kingdom opens

The Bier Library, Sarjapur: 1.5 acres, 1,500+ influencers and 3,000+ guests on launch night. One of India's biggest brewery debuts. See the launch

May 2025

Church Street gets lit

Central Bar District: 700+ guests, 200+ Reels, and a second outlet inside six months. See the launch

November 2025

Our best launch of the year

Yaakay Bar & Canteen: a 200+ influencer wave, 40M+ reach, a one-hour wait a month in — and ten referrals on its own. See the launch

March & April 2026

Hyperlocal, then city-wide

Mysore Dining Hall runs on 75 Kannada food creators; Molly's Courtyard on 100+. Both open to queues. Mysore · Molly's

Today

7,000+ campaigns and counting

Still Bengaluru. Still F&B. Still the team the city's openings call first. Plan yours

Leadership

The gurus behind the noise.

Nivedith Gajapathy

Nivedith Gajapathy

Founder & CEO

Luxury travel blogger behind MacroTraveller and counted among India's top-10 travel influencers. A digital media veteran since 2008, Nivedith leads brand vision, creator strategy, client servicing and the agency's signature launch playbook.

Hrish Thota

Hrish Thota

Partner

Fellow travel blogger with 20+ years in digital, Hrish brings the sharp execution behind the agency's campaigns — turning strategy into creators briefed, content shipped and launches that land on schedule.

What we do

Creators, credibility, launches.

Launch Campaigns

The opening is the one moment you cannot repeat. We engineer pre-launch FOMO, the influencer wave and the week-one crowd so a debut lands as a city-wide event rather than a soft open.

  • Pre-launch teasers, whisper campaigns and a hyperlocal blitz
  • A creator wave sequenced to keep the feed full, not spike once
  • Launch-night coverage, with usage rights so you can repost
  • Reporting on what a venue cares about: opening-week footfall and wait times

Proof: 3,000+ guests at The Bier Library

Influencer Marketing

India discovers food, trends and lifestyles through creators, not ads. We match brands with the right creators — by neighbourhood and audience, not follower count.

  • City-wide names for reach, hyperlocal micro creators for credibility
  • Engagement quality and past brand work checked before anyone is confirmed
  • Reels and stories from every confirmed creator
  • Reach, views, engagement and saves per creator, plus the aggregate

Proof: 75 Kannada food creators, a one-hour wait

PR & Communications

PR earns the attention money can't buy. Creator content builds desire; PR builds credibility — and they work better under one plan.

  • Strategic media placements and launch listings
  • Thought leadership for founders and chefs
  • Crisis communication when it matters
  • Run alongside the influencer wave, not after it

Content Strategy

What gets made, by whom, and in what order. Creator briefs, formats and posting sequences built so the content compounds instead of peaking on day one.

  • Creator briefs written for the venue, not a template
  • Formats and a posting calendar across the whole wave
  • UGC contests where they fit the brand
  • A content bank you keep

Branding

Positioning and identity work for hospitality brands that have to be understood in a three-second scroll and remembered on a Friday night.

  • Positioning that a creator can say in one line
  • Identity that survives a phone screen and a dim bar

Built for hospitality — thirteen years in one category beats thirteen categories in one year.

RestaurantsBreweriesBars & nightlife Cafés & bakeriesHotels & resortsCloud kitchens QSR & chainsFood festivalsSpirits & beverage Retail & lifestyle