About us · est. 2013

Bengaluru's F&B launch guru

The story, the people and the services behind the openings the city queued for.

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Our story

Bengaluru‑born. Built on buzz.

GV Mediatech is a Bengaluru-based influencer marketing and PR agency founded by travel blogger and social media maverick Nivedith Gajapathy — known for his content innovation and on-ground strategy finesse, and counted among India's top-10 travel influencers — supported by fellow travel blogger Hrish Thota's sharp execution.

We blend creative storytelling with data-driven strategy, connecting brands with the right creators so every campaign feels earned rather than bought.

  1. 2008

    Before there was a word for it

    Nivedith starts out in digital media — the years that later become MacroTraveller, and the instinct for what makes people stop scrolling.

  2. 2013

    GV Mediatech is founded

    Making noise before influencer marketing was an industry — which is why we can call ourselves India's oldest influencer marketing firm.

  3. Jul 2024

    A beer kingdom opens

    The Bier Library, Sarjapur: 1.5 acres, 1,500+ influencers and 3,000+ guests on launch night. See the launch

  4. May 2025

    Church Street gets lit

    Central Bar District: 700+ guests, 200+ Reels, and a second outlet inside six months. See the launch

  5. Nov 2025

    Our best launch of the year

    Yaakay Bar & Canteen: a 200+ influencer wave, 40M+ reach, a one-hour wait a month in — and ten referrals on its own. See the launch

  6. Mar 2026

    Hyperlocal, done right

    Mysore Dining Hall runs on 75 Kannada food creators and opens to hour-long waits. See the launch

  7. Apr 2026

    Then city-wide again

    Molly's Courtyard: 100+ influencers and 600+ guests at launch. See the launch

  8. Today

    7,000+ campaigns and counting

    Still Bengaluru. Still F&B. Still the team the city's openings call first. Plan yours

Leadership

The gurus behind the noise.

  • Nivedith Gajapathy

    Nivedith Gajapathy

    Founder & CEO

    Luxury travel blogger behind MacroTraveller and counted among India's top-10 travel influencers. A digital media veteran since 2008, Nivedith leads brand vision, creator strategy, client servicing and the agency's signature launch playbook.

  • Hrish Thota

    Hrish Thota

    Partner

    Fellow travel blogger with 20+ years in digital, Hrish brings the sharp execution behind the agency's campaigns — turning strategy into creators briefed, content shipped and launches that land on schedule.

What we do

Creators, credibility, launches.

  • 01

    Launch Campaigns

    The opening is the one moment you cannot repeat. We engineer pre-launch FOMO, the influencer wave and the week-one crowd so a debut lands as a city-wide event rather than a soft open.

    • Pre-launch teasers, whisper campaigns and a hyperlocal blitz
    • A creator wave sequenced to keep the feed full, not spike once
    • Launch-night coverage, with usage rights so you can repost
    • Reporting on what a venue cares about: opening-week footfall and wait times

    Proof: 3,000+ guests at The Bier Library

    How our F&B launches work · Launch parties

  • 02

    Influencer Marketing

    India discovers food, trends and lifestyles through creators, not ads. We match brands with the right creators — by neighbourhood and audience, not follower count.

    • City-wide names for reach, hyperlocal micro creators for credibility
    • Engagement quality and past brand work checked before anyone is confirmed
    • Reels and stories from every confirmed creator
    • Reach, views, engagement and saves per creator, plus the aggregate

    Proof: 75 Kannada food creators, a one-hour wait

    Influencer marketing in Bangalore

  • 03

    PR & Communications

    PR earns the attention money can't buy. Creator content builds desire; PR builds credibility — and they work better under one plan.

    • Strategic media placements and launch listings
    • Thought leadership for founders and chefs
    • Crisis communication when it matters
    • Run alongside the influencer wave, not after it
  • 04

    Content Strategy

    What gets made, by whom, and in what order. Creator briefs, formats and posting sequences built so the content compounds instead of peaking on day one.

    • Creator briefs written for the venue, not a template
    • Formats and a posting calendar across the whole wave
    • UGC contests where they fit the brand
    • A content bank you keep
  • 05

    Branding

    Positioning and identity work for hospitality brands that have to be understood in a three-second scroll and remembered on a Friday night.

    • Positioning that a creator can say in one line
    • Identity that survives a phone screen and a dim bar
  • 06

    Built for hospitality

    Thirteen years in one category beats thirteen categories in one year.

    RestaurantsBreweriesBars & nightlife Cafés & bakeriesHotels & resortsCloud kitchens QSR & chainsFood festivalsSpirits & beverage Retail & lifestyle

Launching in Bengaluru?

Your opening is next. Make one call.

Tell us the venue and the date, and we'll come back with a costed launch plan.

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